Business Intelligence and Reporting

Transforming Data into Smart Decisions

Customer Analytics has extensive experience in teasing out patterns and insights from data. Our experts have consistently demonstrated the ability to quickly understand the domain, the client's business and systems and apply that knowledge to identify key business questions, connect the data points to come up with answers and present the same in the form of insightful dashboards and reports.

In addition to leveraging the client's data, we also develop in-house data sets such as Market Potential and Demographic Profile, and combine these with publicly available data such as competitor locations, to create rich data sets for reporting and analytics.

A unique offering that augments the dashboards and reports we build is our AI services layer, that summarizes the insights from the metrics and visuals and provides users with a chat interface to ask further questions and get intelligent responses.

Our efforts in this area have been packaged into the following offering:

Our BI and Reporting Services

BI Dashboard Design and Metrics

Your business at a glance - powerful, clear, actionable.

We create intuitive, visually compelling dashboards built on optimized data models. Our dashboards are designed to highlight key KPIs and business metrics, giving leadership and teams immediate access to the insights that matter most.

Embedded Power BI

Analytics on demand - insights where and when you need them.

Extend the power of analytics directly into your business applications. Our embedded Power BI solutions deliver real-time, secure, and customized insights within your existing workflows, enhancing both user engagement and operational efficiency.

Data Enrichment

Enhancing your data for deeper insights.

We have extensive experience mining publicly available data sources such as consumer expenditure survey, census data, credit reports, competitor store locations etc. and using this to enhance business data such as demographic profile for different geographies and customer segments, market potential, competitive environment.

BI Implementation

From source to solution - fast, secure, scalable.

From data ingestion and modeling to deployment and governance, we deliver BI solutions tailored to your needs. Our approach ensures secure data management, efficient ETL processes, and scalable performance, all aligned with your business strategy. Develop interactive, responsive reports using Power BI, leveraging DAX expressions, bookmarks, tooltips, and drill-through features for enhanced user experience. Prioritize usability, query optimization, and self-service analytics capabilities for your teams.

Reports and Data Security

Only the right eyes on the right data.

We design reports and dashboards with robust, built-in security to ensure every user sees only the data they're authorized to access. By combining dynamic row-level security (RLS), role-based permissions, and workspace governance, we help organizations maintain control over sensitive information while still empowering teams with the insights they need. Whether serving internal stakeholders or embedding reports for external users, our solutions deliver a secure, personalized experience without compromising on performance or usability.

Examples of our BI Dashboards and Reports

CA has designed and built numerous BI solutions for varied needs.

Faculty Performance Dashboard: Shows faculty performance based on criteria such as number of courses, student ratings, etc., and performance trends.

Plant Management: Real-time monitoring of plant activities and resources to facilitate efficient planning.

Mattress Recycling Coverage: Report showing geographic coverage of recycling entities.